Advisory built on experience and independence
GPaula was born from the conviction that leadership excellence requires more than information: it requires clarity, discipline and a trusted interlocutor.
Our history
GPaula Executive Advisory was founded to address a recurring need among executives and boards: a space for strategic reflection free of internal bias, where complex decisions can be analyzed with rigor, confidentiality and a focus on results.
Over the years, we have supported organizations across different sectors in defining strategy, structuring governance, managing crises and developing leadership. Our work is always guided by independence, discretion and the delivery of measurable value.
Purpose and values
Independence
Recommendations free of conflicts of interest, guided solely by the client's success.
Confidentiality
Absolute discretion as a premise in every interaction and diagnosis.
Rigor
Evidence-based analysis, tested frameworks and practical market experience.
Results
An obsessive focus on turning discussions into decisions and decisions into results.
Ana Paula Afonso Barbosa
More than 20 years connecting strategy, projects, sustainability and human development — in Brazil and abroad.
Business administrator, mentor and advisor in Sustainability, specialist in Projects and Processes, Marketing and Publishing, Education, Commercial Management and Auditing. Throughout her career, she has worked across sectors such as technology, healthcare, the nonprofit sector and education, in Brazil and in the United States.
This trajectory underpins GPAULA's proposition: uniting the discipline of business, governance and technology with a socio-environmental vision and the human factor — translating strategy into executable, measurable and sustainable projects.
Business. Governance. Technology. Human Behavior. Sustainability.
Career
- — Senior Business Analyst · Globalweb Corp
- — Social, Communications and Marketing Director · ASFUG
- — Business and Process Analyst · Unimed Goiânia
- — Office Manager · Internexus (Indiana, USA)
Areas of expertise
Sustainability, Projects and Processes, Marketing and Publishing, Education, Commercial Management and Auditing.
Public voice
Podcaster, speaker and advisor, with recognized work on ESG and social impact topics.
Recognized by institutions that endorse our excellence
Gartner Trust Advisor
Recognition awarded to consulting professionals who demonstrate credibility, independence and strategic impact with executives.
IBM IT Specialist Senior Accredited
IBM's senior credential validating deep experience in enterprise architecture, technology and organizational transformation.
NIST Advisor Member
Affiliation with the National Institute of Standards and Technology, aligning governance, risk and compliance practices with global benchmarks.
Why leaders choose GPaula
Executive dialogue
We speak the same language as CEOs, boards and directors. Our advisory is designed for those making high-impact decisions.
Lean model
No bureaucracy. Senior team directly involved, with fast responses and objective proposals.
Integrated approach
We connect strategy, governance, leadership, execution and sustainability — never treating each dimension in isolation.
ESG with market practice
Mentoring and advisory in Sustainability applied to the business, with projects, indicators and communication — not just discourse.
Projects and processes
Rigorous business analysis, process architecture and auditing to turn decisions into measurable deliverables.